This project converts the former Israel Agricultural Bank building into a boutique hotel for Brown Hotels, preserving its architectural heritage while introducing new public and hospitality functions.

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Built in the 1950s on the former agricultural lands of the German colony of Sharona, the building represents a key piece of Tel Aviv’s institutional modernism. Situated at the edge of a dense residential area, it is surrounded by major cultural and civic landmarks — including Habima Square, the Hall of Culture, and the Cinematheque. The renovation will preserve all four existing floors and facades, while adding two additional levels to accommodate a total of 124 hotel units across 2,190 sq.m. A new ground-floor restaurant and public courtyard will activate the street edge and offer outdoor seating, reinforcing the building’s presence in the urban fabric. The result is a respectful yet contemporary transformation — turning a landmark of Israeli modernism into an open, active, and accessible destination in the heart of the city.